A good property listing will stand among the other listings and will lead to more inquiries. The right ingredients make all of the difference, so follow our recipe, combine well, and be prepared to start a wait list.
Step 1 – Start with Fresh Listing Details
When marketing online, your property listing details are going to attract people to your rental. Be specific about what amenities the unit has and what utilities are offered/included. Don’t forget to describe your pet policies and deposits. Make follow-up easy by including your contact information.
Step 2 – Add Photos Liberally
They’re worth a thousand words and one of your best marketing tools. Pictures are the first thing your renter sees and are often the only thing they compare to other properties in their initial search. Great photos help your property stand out and make your web listings shine.
Professional photography can be expensive, and you likely don’t need it. Most smartphones come with pretty sophisticated cameras that have all sorts of editing applications available. But there are a few things you should keep in mind when you’re taking shots.
Step 3 – Garnish with a Catchy Title
Grab your prospective tenants’ attention by including a unique title. “Great House in Nice Neighborhood” is an adequate title, but it’s a little underwhelming. Highlight unique or prominent features to draw people to your listing:
Fully Customized Family Home with Brand-New Appliances
Spacious Walk-Up Studio in Midtown Art District
Charming Bungalow 2 Blocks from the Beach
Step 4 – Serve Immediately to Listing Websites
Posting to marketing listing websites like Craigslist, Trulia, Zillow, Apartments.com, Rent.com, and Padmapper.com are going to increase exposure for your rental. Having your vacancy posted at multiple sites will increase your applications and give you more choices when it comes to tenants.