While it might seem obvious that tracking results and gathering analytics from your marketing strategies will be helpful in the long run, many businesses can be stuck on where to start, or they haven’t adapted their strategies as online tools have progressed.
At TurboTenant, we have tracked our data using platforms such as Hubspot from day one — this has enabled us to be more effective in our marketing processes and become one of the fastest-growing free landlord websites in the United States. Learning to track and record your results in a practical way will enable you to remain nimble so you can adapt and modify your strategies based on quantitative data.
There will always be initial costs when investing in marketing automation, both financially and time-wise. Keeping a long-term view of things will help you recognize the ROI and the importance of implementing early. Find out more of how you can start tracking your data on Forbes.com.